Strategies to optimise accommodation pricing, enhance occupancy, and build financial resilience

Achieving financial sustainability in aged care is about more than balancing the books—it’s about delivering services that meet consumer standards while optimising the efficient use of resources. Key elements include accommodation pricing strategies, effective use of supplementary services, and achieving optimal occupancy rates, all working together to ensure care is delivered in a way that aligns with consumer priorities. Recent changes to accommodation pricing regulations present new opportunities for providers to optimise resource usage, improve service delivery, and enhance their financial resilience. 

This webinar will unpack strategies to help providers deliver high-quality care effectively while meeting consumer standards. Discover how to leverage these pricing changes to drive operational efficiency and ensure long-term sustainability. 

Key topics we’ll explore include:
  • Optimising accommodation pricing: Strategies to align pricing with room features, amenities, and market expectations. 
  • Efficiency and occupancy: Leveraging occupancy data to improve resource allocation and enhance revenue streams. 
  • Sustainability through surplus: How to balance consumer satisfaction with operational effectiveness and regulatory compliance. 

 

With the 2025 changes in Refundable Accommodation Deposit (RAD) caps and annual indexing, it’s the perfect time to reassess your approach. Learn how to position your facility for success in 2025. 

Industry panel

Anthony Donnellan

Business Development Manager, Vasey RSL Care Victoria



Anthony is the Business Development Manager for Vasey RSL Care in Victoria. A not-for-profit organisation with 378 residents in metropolitan Melbourne. He has a passion for the commercial elements of RAC operations. Anthony’s responsibilities include coordinating industry relationships, supporting overall occupancy, ANACC optimisation, RAD pricing, care minute compliance and agency management.

Michael Griffin

Chief Customer Officer, Respect



Michael is the Chief Customer Officer at Respect, a rapidly growing provider with 27 homes across Victoria, Tasmania & NSW, as well as 700+ ILUs and a growing homecare division spanning the 3 states. In his role, Michael leads the marketing and sales functions, leveraging his extensive expertise in areas such as property development, retirement village operations, and funding. With over 15 years of leadership experience, he has built a diverse career spanning multiple industries, (aged care, hospitality, gaming, liquor, and FMCG) that has been defined by a strong focus on business development, operational excellence, and performance improvement.

Yvonne Ayre

Chief Executive Officer, Regents Garden



Yvonne began her career as a Registered Nurse in the UK, where she gained extensive experience in healthcare before working as an auditor with the Care Quality Commission. In 2005, she relocated to Australia and joined Regents Garden Group in 2006 as the Facility Manager of its then newly established Four Seasons facility. Over the past 19 years with Regents Garden, Yvonne has held several leadership roles, including 14 years as General Manager and, since 2021, Chief Executive Officer. She is deeply passionate about the aged care sector and remains committed to excellence in all aspects of the business.

Joel Murray

Operations Support Manager, Uniting NSW & ACT



Joel Murray is the Operations Support Manager for Uniting NSW & ACT, supporting 5,700 RAC beds and 11,000 clients across the state. He has more than 10 years in the industry working across all facets of the Aged Care sector and brings his leadership, execution, sales and digital experience to bear to support operational teams for Uniting.

Your hosts

Andrew

Andrew Farmer

Partner, Mirus Australia


Andrew’s focus is to enable growth and change through innovation and empowering people. As a Partner of Mirus Australia, Andrew leads the business strategy so that Mirus performs the best way it can for its people and customers. With 30 years experience across major industries including Health, Banking, Manufacturing and Consulting, Andrew has specialisation in sales and marketing leadership, commercialisation, strategy, innovation, workshop design and facilitation, analysis/problem solving and articulating value.

Tyler Fisher

Tyler Fisher

Senior Manager, Mirus Australia


Tyler is the Mirus Australia Data Scientist who oversees the largest combined database of aged care information covering workforce, government expenditure and all key performance metrics relating to funding. Tyler has strong data management and statistical analysis skills and was previously a Revenue Manager for NSW Health.

Questions?